Decisions
Write it down. Commit. Revisit on purpose.
A real co-founder does not let hard calls float forever. Capture the question, the pushback, and the call.
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decided
Should the first paid tier include custom execution or stay playbook-only?
Context: Founders ask for “just do it for me,” but delivery cost would break a solo build.
Recommendation: Ship playbook + accountability first. Add execution as a higher tier later.
Call: Playbook-only Starter for v1. Execution is Partner tier only.
open
Is the beachhead non-technical side-hustle founders or pre-seed builders?
Context: Both hurt, but messaging and channels diverge hard.
Recommendation: Start with pre-seed builders who already feel decision load daily.